JSC "Severstal Steel Solutions" is part of the PJSC "Severstal" structure and is one of the leading companies in the design and manufacturing of metal structures for industrial and civil construction. The company has successfully completed over 400 projects in various regions of Russia, the Eurasian Economic Union countries, and Central America
50,000+ employees
within the group of companies
within the group of companies
400+ projects
around the world
around the world
Task
01 - Develop a corporate website on a flexible platform. Conduct an audit of the strengths and weaknesses of the existing website and competitor websites
02 - Develop an interactive portfolio in the form of an object map with a parametric filter for them
03 - Develop a user-friendly mobile interface based on customer needs
04 - Increase the speed of transitioning to the product card
05 - Simplify the cost calculation process and reduce the number of form abandonment by optimizing CTA (Call to Action) forms
Architecture
The new website has been implemented using the flexible Laravel framework, resulting in a 2.5x faster loading time. The project architecture has been built from scratch, ensuring that there are no unused modules. The scalability and promotion of the website are not limited and are done securely
About us
JSC "Severstal Steel Solutions" is one of the leading companies in the design and manufacturing of metal structures for industrial and civil construction. In the 'About Us' section, the emphasis is placed on growth dynamics, key metrics, and the company's history
Object map
The visual advantage of presenting the portfolio in the format of an interactive object map is undeniable. Now, users can explore the geographical distribution of the company's projects, filter them based on specific criteria, and even plan delivery types
Catalog and cost estimation
We have simplified the perception of catalog sections and shortened the path to the product card, ensuring that important products are always in the attention of potential clients
We have designed a step-by-step cost estimation process and optimized the number of fields, resulting in a reduction in form abandonment rates during the cost calculation
process
Adaptive Version
Due to more than 30% of visitors accessing the old website from mobile devices, we have implemented full mobile optimization on the new website. All interactive elements are accessible, load quickly, and allow users to thoroughly explore the information, request cost estimates, and consultation without burdening the browser
Illustrations
During the website and personal account development process, we created over 20 illustrations and icons to simplify the understanding of complex processes and add creativity
